Qualifications (Academic, training, languages)

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• Excellent written communication and creative briefing skills.
• Strong working knowledge of social media management, scheduling, listening, and analytics tools (e.g., Sprout Social, Hootsuite, Meltwater, Emplifi, or equivalent)
• Familiarity with paid social advertising and boosted content management is a strong advantage.

Work Experience

• 8+ years of progressive experience in social media management, influencer marketing, and content strategy, with at least 3 years in a team leadership role. Proven experience managing multi-platform social media for consumer brands, ideally in travel, hospitality, retail, or related sectors.
• Strong leadership, stakeholder management, and cross-functional collaboration capabilities.
• Experience managing influencer campaigns, including contracting, content review, and performance analysis.